Some go for the most straightforward approach, with Balenciaga’s brand printed over GG monogram over Gucci’s beloved Marmont bag sliced in between charm pendants with Gucci’s ‘G’ replacing Balenciaga’s ‘G’. Gucci’s most classic light beige GG monogram is now a BB monogram screened upon puffer gilets and hats, while Balenciaga’s most recognisable silhouettes - the Knife pumps the Hourglass blazer (as styled on Hong Kong superstar Sammi Cheng) the City bag the Triple S sneakers - take on Gucci skins. ‘The Hacker Project’ is a collaboration that winks at tongue-in-cheek, IYKYK spin-offs, with no-brainer designs that would prompt “Ahh!” responses if you’re familiar with either brands’ headlining signatures.
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